Well I am sad to say that after being season pass holders for 20+ years my family will NOT be returning this year! We traveled all the way from our home in the Virgin Islands so they could experience the rides I loved as a kid growing up in DC in the 1980s. I think you hit the nail on the head on this. Vanilla, oak, dark fruits, a hint of cinnamon, citrus and notes of cocoa powder. Then, they considered the potential blow-back against a name change versus the size of the parks visitor-base that wouldnt care or would even support the move. On this Wikipedia the language links are at the top of the page across from the article title. Rebel Yells new packaging, innovation andmarketing support bring a renewed energyand spirit to this time-honored brand, as wellas the opportunity to speak to an entirelynew audience. lol. Im only speaking for myself and the people I encountered. Not sure if you're speaking in generalities, or if this is aimed at me. Composition: 68% corn, 20% wheat, 12% barley Aged: 10 years in virgin American white oak. Barrel and Brew was created by four guys with a passion for crafting the perfect cocktails. Thats just awful. Good luck selling and Never Go Quietly! The whiskey is made from a mash bill of corn, rye, and barley. Award-winning Rebel Yell bourbon dates back to 1849. In his autobiography My Own Story, Bernard Baruch recalls how his father, a former surgeon in the Confederate army, would at the sound of the song "Dixie" jump up and give the rebel yell, no matter where he was: "As soon as the tune started Mother knew what was coming and so did we boys. TheBand of Rebels program will be revampedand refreshed to coincide with the launches. In April 2021, Luxco was acquired by Midwest Grain Processor, more commonly known in the industry as MGP. Like all bourbon, wheated bourbons are still required to contain at least 51 percent corn in the mashbill. This change is still being implemented on retail shelves. 6, a bourbon blend consisting of three primary bourbons aged for varying periods of time is unique. I find 'Yell' quite offensive. Flanked by heavierglass bottles, premium cork closures andembossed labels, the new lineup will increaserelevance for younger audiences and createan opportunity to command a higher pricepoint. Bourbon aficionados may consider the whiskey a little hot when tasted neat in or in a snifter. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. Reviews and discussions are encouraged, check out the stuff we've compiled in the sidebar and our review archive! This product is available only in our gift shop, and it may not always be available in a particular size. I'm also a huge fan of terrain roller coasters. Ive been going to this park for years but now its tainted. And hes worked with startup brands to turn local enthusiasm into national recognition. The Rebel Yell name was inspired by the Confederate Armys use of the word during the Civil War to target markets in the South. The Yellow Stone brand was discontinued in 2015. It was the ugliest sound that any mortal ever heard even a mortal exhausted and unnerved by two days of hard fighting, without sleep, without rest, without food and without hope the Southern soldiers cannot cheer, and what passes muster for that jubilant sound is a shrill ringing scream with a touch of the Indian war-whoop in it.[11]. Weve taken everything you love about our Kentucky Straight Bourbon and distilled it into 100 Proof Bourbon, making it even better. Luckily, the booze biz is a large and dynamic industry built for people with eclectic tastes. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated bonded style bourbon that retails for about $20 for a 750mL bottle. Im sure theyll be hitting the clearance rack soon. . Rebel Yell is now distilled and aged at the new Luxco distillery in Bardstown, Kentucky. Finish: Sweet honey and light pepper and spice. This whiskey is also known for its wheatiness, as it is made from the same Kentucky bourbon distillery as Rebel Yell, which produces some excellent wheated bourbon (Just Google the mashbill). Any straight bourbon must be aged a minimum of two years, and if it doesnt display an age statement, it must be aged at least 4 years. Orphan Barrel Whiskey Distilling Company bottles a small number of rare, aged Bourbon whiskeys from a variety of producers and stores them at George Dickel Distillery in Tullahoma, Tennessee. While he had no prior knowledge of whiskey, he did have some experience. Add a couple of ice cubes or pour it into a cocktail as a base spirit bourbon, and you may have yourself a genuine deal. Lux Row Distillers states that the new bottle features an embossed rounded shoulder in addition to revised front and back labels. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. The standard price of Rebel Yell used to be right around the $12 mark. Rebel Yell Bourbon is often left out of the wheated discussion. Wed pool our money, and this guys brother would grab a cheapbottle of whiskey for us. Four Roses Bourbon (1L) $34.11 (100cl, 40%) Tasting Note by The Chaps at Master of Malt Rebel Yell 100 was launched in conjunction with a rebranding of the entire Rebel Yell family. Rebel Yell SmallBatch Rye will provide a little more spice androbust flavor to the current Rebel Yell familylineup. What do you think about Rebel Yell being renamed, Racer 75? Luxco is a leading producer of distilled spirits in the United States, and its products are distributed in more than 50 countries. Lets be honest were talking about a $15 bottle of bourbon. WorldSeries2021 6 mo. To me it was just a name given to a coaster, devoid of any historical or political significance. The original time-honored Rebel Yell recipedates back to 1849, when it was invented atwhat would become the Stitzel-WellerDistillery. Rebel Bourbon is a decent intro into wheated bourbon, however. It is high-proof and made from corn. Is Rebel Bourbon good whiskey? Their most well-known brand might be Everclear, which is a high-proof neutral grain spirit made from corn. Yes, but the brand is now just Rebel Bourbon, the whiskey inside the bottle is still the same. Hes teamed up with Master Sommeliers and Master Distillers to help educate people about the science that goes into alcohol production. Its the same recipe as the distillerys standard 80-proof expression, just bottled at a higher ABV. The Rebel Yell bourbon brand is produced by Luxco, a family-owned company based in St. Louis, Missouri. In 2019 Rebel Yell began rebranding. In 2019 Rebel Yell went through a rebranding effort. Billy Idol's song "Rebel Yell" was named after the whisky. John Salmon Ford, in an 1896 interview with Frederic Remington, describes a charge his Texas Rangers made into a Comanche village in 1858 and that his troops gave the "Texas Yell". Rebel Yell Launches New Look for Brand Lineup | Kentucky Bourbon Trail Download the Kentucky Bourbon Trail Distillery Map Download Now Join Our Newsletter Mailing List Fields marked with an * are required First Name * Last Name * Email * If you are a human seeing this field, please leave it empty. Rebel bourbon is made in Kentucky, the heart of bourbon country. sberto 2 yr. ago It's up to the distributor in your state. Rebel Yell Bourbon was started in 1849 by an individual known as William Larue Weller who was one of the first people to replace rye with wheat in his whiskey mash bill. Landon Sampsell We will never go there again. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated 'bonded style' bourbon that retails for about $20 for a 750mL bottle. November 18, 2020 in General Bourbon Discussion. 2 Must go buy out the shelf of Yells now!!! The name, Rebel Yell, was nothing more than a nod to the regions history by a multi-park company trying to be relevant to Virginians. "Charley (Farnsley) concocted it in about 1937, and his uncle (Alexander Thurman Farnsley) owned W. L. Weller, on Main Street, at that time, with the Stitzler-Weller people, and they bottled it for him." I rarely drank it before and just recently started mixing drinks so I went through the remaining 3/4 of the bottle in about a month. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. ago One is softer DonutBourbon 6 mo. Rebel Yell whiskey was mashed, distilled and barreled at another facility. This is just the case for bourbon. [1] The origin of the yell is uncertain. Sam Reeder was a "free-state" or "free-soil" combatant against a pro-slavery militia at the Battle of Hickory Point in September 1856. When compared to other whiskeys, a few drops of Bourbon can be perceived as being a little hot in a glass or a bucket. Rebel Yell marketing support will increase by223% in 2015 vs. 2014 to help support thenew packaging and innovation launches. Then suddenly, I stopped seeing it in stores around town. One, from a 1938 newsreel documenting the 75th anniversary of the Battle of Gettysburg, documents several Confederate veterans performing the yell as a high-pitched "Wa-woo-woohoo, wa-woo woohoo. However, in the documentary film Reconvergence, historian Waite Rawls, the head of the Museum of the Confederacy, describes his long odyssey to recover recordings of the yell. Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. As I mentioned, this was a whiskey many of us grew up drinking in high school and college, likely before we were supposed to be drinking. At last it grew too dark to fight. The last thing, and maybe most important, is a low price tag. I'll keep an eye out for it under just Rebel then, though I wouldn't think that would prevent stores from ordering it. After the rebranding, Luxco has attempted to move Rebel up from the bottom of the bottom shelf. Maybe they should just rename it then - to Rebel Yip - since that is more descriptive of that sound anyway? New packaging will be available nationally starting January 2015 in the 750mL bottle, followed by the 1.75L bottle rolling out in March 2015. Confederate soldiers may have imitated or learned the yell from Native Americans. As I got older and became someone who writes about and thinks about theme parks, I did find the name a little odd for an amusement attraction given the history it was tied to. Old Fitzgerald has a retail price of about $15 per 750mL bottle, but its small allocation makes it incredibly hard to find on a retail shelf. In fact, Im kind of disappointed. Rebel bourbon is distilled in Bardstown, Kentucky, at Lux Row Distillers. Perhaps as a result, availability is limited, and prices may vary. Mash Bill Bourbon and Whiskey Ingredient Guide, Definitive Guide to the Different Types of Whiskey, Copyright 2022 Gentlemen Ranters | All Rights Reserved. On DailyDrinker.com, Rebel Kentucky Straight Bourbon Whiskey is rated an average of 6.7/10, making it an excellent buy. All Rebel Yell packaging has been updated toproduce a robust, uniform shelf presence forthe entire brand family. As someone who grew up an hour from the park and rode Rebel Yell countless times, I thought Id give my personal take. In the final episode, a sound newsreel of a 1930s meeting of Civil War veterans has a Confederate veteran giving a Rebel yell for the occasion, sounding as a "wa-woo-woohoo". My favorite coasters are B&M hypers and gigas. Idol got the idea to name the album "Rebel Yell" after attending a party with The Rolling Stones. In January, 2015, Rebel Yell underwent another re-branding to appeal to a new, younger demographic. For anyone who runs an entertainment business where word of mouth and controversy can hurt you, the decision was pretty clear in my opinion. The results of honorable Men idly standing asideand remaining silent. Rebel Yell Has a Cool New Look and Two New Bourbons, Get the latest whiskey news and reviews to your inbox, recent news from Luxco, the brands owner, Whiskey Review: Watershed Barrel Strength Straight Rye Whiskey, Whiskey Review: Square 6 High Rye Whiskey, The Epicurean Adds Amarone Finish Edition To Wood Series Bottlings, Whiskey Review: Pursuit United Oak Collection Blended Straight Rye Whiskey, Whiskey Review: Redwood Empire Grizzly Beast Batch 2, Kentucky Derby Museums Secretariat Bourbon Box Set Available In A Lottery, Whiskey Review: Laws Whiskey House Cognac Cask Finished Bourbon Batch 2, Walsh Whiskey Releases The Irishman Vintage Cask 2023 Edition, Whiskey Review: Hard Truth Distilling Caramel Malt Sweet Mash Rye Whiskey, Midleton Very Rare Launches 2023 Irish Whiskey Vintage. I for one am glad they did. Then arose that do-or-die expression, that maniacal maelstrom of sound; that penetrating, rasping, shrieking, blood-curdling noise that could be heard for miles and whose volume reached the heavenssuch an expression as never yet came from the throats of sane men, but from men whom the seething blast of an imaginary hell would not check while the sound lasted. Yeah, Oh im sorry for being an activist SJW hybrid, Racer 75 is a stupid name and not catchy, Apple Zapple is catchy but not Racer 75 Kings Islands Racer is catchy because it is simple. Risk takers, rule breakers and noise makersunite. Despite having the vaulted Stitzel-Weller background, Rebel Bourbon is often left out of the conversation when considering wheaters. While I wouldnt necessarily want to buy a bottle at either price point, it makes much more sense at $13. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal ) JCwhammie Veteran Member 1.7k Location: Ballwin, MO Posted November 18, 2020 This is funny. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. So OK, change the name. I think that this is an overreaction but understand the logic of removing a name that might possibly be offensive to a small minority. Rebel Yell was originally marketed as a bourbon for the deep south, but this changed in the late 1980s as it became available nationwide. (Originally published in, This page was last edited on 10 February 2023, at 16:18. As a note, we compare prices from various Total Wine locations across the US. Rebel Yells new packaging, innovation and, and spirit to this time-honored brand, as well, as the opportunity to speak to an entirely. From there, most bourbons will contain malted barley, and rye. It was also a favorite of Rolling Stones guitarist Keith Richards. That's how we are supposed to do this right? And Charley said, "Well it wouldn't be proper since I sold it." So, if youre new to the bourbon category and want to try a wheated bourbon drinking experience without taking a hit in your wallet, Rebel Bourbon is a great starter brand to give a try. Katelyn is a freelance writer in Portland, Oregon. Need to know: A 100-proof, 10 year old wheater, this is the latest release from Rebel Yell's Single Barrel line. Weller. The original time-honored recipe is steeped in charred oak barrels for ten years to produce a unique flavor profile. . The new Rebel Yell look (image via Luxco). However, while traditional bourbons contain wheat as the flavoring grain, distillers who make wheated bourbon swap the more traditional spicy rye grain for the soft and smooth wheat in the mash bill or list of grain ingredients. The Kentucky bourbon brand has unveiled a hip new look that reinforces the brands rebellious spirit and elevates the brands look, bridging the gap between its proud heritage and modern tastes, according to recent news from Luxco, the brands owner. Once I became more conscious of the significance of the name, I did find it awkward. For the best. Caramel, citrus peel and baking spice flavors of cinnamon, nutmeg and vanilla. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. Rebel Yell Single Barrel 2017 Release. It is unclear when exactly the Rebel Yell brand was created, but the whiskey has been in production since at least the early 1900s. It started with a new bottle design and a new marketing campaign. [1] In 1935, a 90 year-old North Carolina veteran was recorded performing it.[3]. The brand has changed hands and recipes, but it is a part of American bourbon history. The brand was created to commemorate the 100th anniversary of the Stitzel-Weller distillery in Louisville, Kentucky, by Charles R. Farnsley, the former mayor of Louisville. who-ey! It was not that; it was the Southern war cry."[10]. Getting a little punchy here, down in the DeepSouth . The overall effect on the palate is brief and minimal, and the taste has no unique profile. Product Description. The water used to make the bourbon comes from a natural spring, and the grain is grown on the distillerys own farm. Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture. Rebel Yell isgrowing even faster, up 19.2% over the past12 months*. Changes include new packaging forRebel Yell Kentucky Straight Bourbon, as wellas bringing Rebel Reserve Honey and Cherryunder the Rebel Yell name. I have seen Father, ordinarily a model of reserve and dignity, leap up in the Metropolitan Opera House and let loose that piercing yell.". It was becoming my go to, especially for its price point. I'm not sure why Rebel is less offensive than Rebel Yell. The move has been met with serious opposition by some fans. It is only a name. The new packaging incorporates elements weve grown accustomed to seeing with craft brands: an embossed, round-shouldered bottle with a capsule closure and natural cork, along with new front and back labels. The Rebel Yell brand wasnt introduced until 1950, however, by Charles Farnsley, the mayor of Louisville at the time. BrokeCal, Now at $17.95 for a 750 ml bottle, up from approximately $11-15 since Luxco's rebranding, it is neither a steal . I've got a few atop my fridge, one small batch and 2 bourbons 500 bucks for the lot. Sometime around 1950, Charles R. Farnsley (former Louisville mayor) had the idea to create the "Rebel Yell" brand to celebrate the 100th anniversary of Weller bourbon. Per Breaking Bourbon, Rebel Yell uses an NAS or no age statement which simply means that it meets the legal requirement of two years, and we know nothing more about its age beyond that. Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. Racer 75 is fine, as long as they actually RACE the trains! It paragons description, that yell! Maybe the barrels that didn't make the cut? The W.L. Stan Freberg began his comedy recording of "The Yellow Rose of Texas" with his version of the rebel yell. They were trying to distance themselves from that heritage because its becoming less an less accepted. McDonald, F., & McDonald, E.S., (1980), "The Ethnic Origins of the American People, 1790", McWhiney, Grady. Well see if this changes soon now that Lux row Distillers hits the four year mark. Not sure why it shows the old one on mobile. Rebel Yell, a Kentucky Straight Bourbon whiskey made by Luxcos new distillery, thelux Row Distillers, was released in 1972. Virginia Bourbon is described as being Kentucky Owls rarest and longest-aged expression to date, and Barrell Craft Spirits was awarded Best Bourbon twice at the San Francisco World Spirits Competition. Especially for those of us that have been riding it since the 70s," said one more. I was told it was possible they were no longer making it. Even my 7 year old commented that racer 75 is a dumb name and both my boys still called it the rebel yell. Other wheated bourbon brands produced by the Stitzel-Weller distillery: "Mouth" (taste): A big, round body with a palette that directly follows the nose honey, butter and just a hint of dark fruit (plums, raisins). All bourbon will have at least 51% corn. For Blood Oath Pact No. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. Media support in 2015 will increase 386%vs. 2014 and include newly refreshed creativeto generate excitement and introduce thebrand to a new, younger generation ofbourbon drinkers. The offering has gained a lot of media attention, being named Worlds Best Single Barrel and Best Kentucky Single Barrel of 2020 by Whisky Magazine and Whisky Advocates 2017 Top 20 list at No. This topic has been inactive for at least365 days, and is now closed. Cookie Notice I dont claim to speak for or represent anyone. Distilled By: Heaven Hill Distillery / Lux Row Distillers, Mashbill: 68% Corn, 20% Wheat, 12% Malted Barley. Rebel Yell Bourbon Name Change This change has been made at the request of Luxco, which renamed its Bourbon brand 'Rebel Yell.' This change is still in effect on store shelves. By Anecdotes from former Union soldiers described the yell with reference to "a peculiar corkscrew sensation that went up your spine when you heard it" along with the comment that "if you claim you heard it and weren't scared that means you never heard it". "A young fellow near me remarked: 'Our men must be hitting them the way they holler.' Note: Luxco recently changed the brands name from Rebel Yell Bourbon to Rebel Bourbon. *(Interview with Nancy Farnsley, November 14, 1984) In the early 1980s, after some other changes of ownership following the break-up of Stitzel-Weller around 1972, the brand was purchased by the David Sherman Corporation of St. Louis, Missouri (now Luxco). The '75' refers to 1975, the year that the ride opened. It no longer contains The Deep South written on the bottle, and they dropped Yell from the brand. Give me a break! It might not be an everyday sipper. Its been a strange and complicated journey. The whiskey is aged in charred oak barrels for four years before being bottled. Many of these are answered in the article above. There is some debate on whether or not rebel yell and rebel bourbon are the same, but many people believe that they are. Yes. Hit it on the desktop version of the site. At one time, Rebel Yell Honey whiskey and Rebel Yell Cherry whiskey versions were available, but they are no longer represented on the companys website. And lets be honest, thats all you can really ask for when buying a $15 bottle of bourbon. Weller. The flavors are going to be standard, the mouthfeel will be thin, and a cheap alcohol taste will come with it. As the Scotch Addict points out, NAS makes it easier for whiskey producers to create what they want to create. The Lux Row facility has seven barrel warehouses, each with a 20,000 barrel capacity. The company was founded in 1958 by Paul A. Ackerberg and is now run by his son, David Ackerberg. In addition to focusing on tradition while producing whiskey in a unique way, this distillery is known for its distinctive style of bourbon. Rebel Yell is way better name than Racer75. Okay, so this isnt a great sip, but not awful either. Quick everyone buy up the Rebel Yell bottlings before they are gone! Its got a strong, bold flavor thats not for the faint of heart. We all know why your pleasing the pc crowd. And he said, "Well if you don't pick it up we're thinking of picking it up." Considering the existence of many differing versions of the yell, it is possible that it had multiple origins. Rebel Yell is one of those old throwbacks. Even though you can definitely find some on Kings Dominions Facebook page. Rebel Yell is a brand of Kentucky straight bourbon whiskey produced by the Luxco distillery. I honestly dont see what the big deal isbut then again, Ive never visited KD nor grew up in the south. Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. Just like the Big Lot Stunt Coaster is still Italian Job, the Crypt is still Tomb Raider, Drop Tower is still Drop Zone, the Racer75 will always be THE REBEL YELL! For more than 150 years, Rebel Bourbon has been bridging the gap between its proud heritage and modern tastes to honor the rebel spirit that lives in each of us. There are 4 primary grains used in the production of whiskey barley, corn, rye, and wheat. The rebel yell was a battle cry used by Confederate soldiers during the American Civil War. So over the last year, I'd tried a few new bourbons and one I'd come to enjoy was Rebel Yell. Its perhaps one of the most easily attainable bottles of wheated bourbons in the United States, a perfect opportunity to dip your toes into the category. ago And yes, it was made along side Pappy Van Winkle at Stitzel-Weller. Be More Rebel. In 2018, Luxco opened its own distillery named Lux Row in honor of the long tree-lined drive that leads to the facility. With these changes also brought about a hike in the price. This is just a (smart) calculation by a company looking to avoid a potential PR crisis which these days comes fast, often, and from ever angle. So, lets take a look at this old timer and see whats in that bottle. An American classic is reborn for anew era of rebellion! We live in an era in which some people are always going to find fault with something that isnt politically correct. By using this site, you agree to our Terms of Use. I am only 50% impressed with the wit on this thread, Copyright 2022 Straightbourbon.com It was meant to target markets in the South, and the Rebel Yell name harkened to the Confederate Army during the Civil War. The company statement is fairly short on details about the expression, but weve reviewed previous editions, and this one looks to be similar: a higher-end, older, single-barrel version of Rebel Yell bourbon, part of an ongoing effort (along with the several redesigns the brand has undergone in recent years) to revamp the brands hard-partying reputation. 17. To me, those moves are deserving of criticisms about erasing history, but I wouldnt put a roller coasters and a monument in the same category or even in the same discussion. The important thing is that the whiskey inside the bottle has stayed the same. If youve got a problem with a brand distancing itself from the CSA then youre the problem. To be truthful, this kinda pisses me off. Do you wish theyd keep the name. Yep, they did. The most notable thing about Rebel Bourbon is their use of wheat. Oddly the 10 year picture on that site still says Rebel Yell. Hopefully the wood work they are doing will justify the new and improved name. Before the Lux Row facility was online, Luxco was a non-distiller producer or NDP. Weller & Sons until it merged with the Stitzel distillery company which was founded around 1872. This price point places Rebel whiskey in the low end of the standard segment. The entire Rebel Yell brand has been rebranded in conjunction with the release of Rebel Yell 100. Warm finish with vanilla and a hint of black stone fruit. For decades before building its own distillery it sourced whiskey from other producers based in Kentucky. When it was launched, it was only available south of the Mason-Dixon line. ago One is less overtly pro-slavery and pro-confederacy. Saint_Thomas_More 2 yr. ago This isnt to say its bad. All retail support materials will be updated tohighlight the new packaging and driveconsumers to the Band of Rebelsprogram online. etc. The brand was meant to celebrate the 100 year anniversary of the original Weller company. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. The yell has often been linked to Native American cries. His idea was to create the whiskey in small batches and distribute them solely in southern states ("rebel yell" being a term used for a particularly unique battle cry . Disgusted with the name change. General Thomas Jonathan Stonewall Jackson's assault at Henry House Hill.
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